01
Define your audience
Choose demographics, behaviours, profession, business type, financial products, location and custom screening criteria.
Kenya-first user research
Research with the right people. Not just more people.
Recruit verified Kenyan consumers, professionals and business owners for video interviews, usability tests and surveys — in Nairobi and across Kenya — without spending days sourcing participants yourself.
Verified profiles
Local targeting
Fast recruitment
New research study
How Kenyan SMEs manage invoices
Recruiting 5 business owners for 30-minute interviews
LocationNairobi, Kenya
Business typeSME owner
PaymentsAccepts M-Pesa
ActivityIssues invoices
Best matches
JM
Participant #2384Retail · Nairobi · 12 studies
96%
AK
Participant #1059Pharmacy · Kiambu · 8 studies
93%
SN
Participant #4120Services · Nairobi · 5 studies
91%
Identity
In review
ID
Phone added. Afritesting reviews ID before higher-value studies.
Typical study
48h
from brief to participant sessions
Built for teams doing research in African markets
FintechBankingTelecomMobilityFMCGAgencies
How it works
From research brief to Kenyan participants.
Tell us exactly who you need. Afritesting handles participant sourcing, screening and coordination for video interviews, usability tests and surveys so your team can focus on learning.
02
We find the right people
Participants are matched from our verified panel and screened without exposing the answers needed to qualify.
03
Run video interviews, tests or surveys
Interview participants on your preferred platform, test prototypes and run surveys. We handle screening and coordination across Nairobi, Mombasa, Kisumu and the rest of Kenya.
Audience builder
Kenya
SME owner
M-Pesa user
Issues invoices
25–44 years
MO
✓ VERIFIED
WK
✓ VERIFIED
JM
✓ VERIFIED
Built for local reality
Target people by what actually matters in Kenya.
Generic demographics only tell you so much. Afritesting is designed around behaviours and attributes relevant to Kenyan and African markets — from M-Pesa use to SME ownership.
Financial behaviourM-Pesa, banks, credit, remittances, savings
Business profileIndustry, team size, revenue, payments, ownership
Digital behaviourDevices, ecommerce, apps, internet access
Life contextLocation, family, work, education, mobility
Vetted panel
A Kenya research panel you can actually trust.
Participants are matched with screeners, ID review and ops checks before they join your user research study.
Verified identity
Phone and email verification, with ID review for higher-value studies.
Custom screeners
Study-specific questions check eligibility without exposing the answers needed to qualify.
Replacements
If someone is not actually qualified, we replace them. No extra recruitment fee during the early service.
Simple pricing
Pay for research, not another software seat.
No subscriptions. Surveys from KES 500 per response. Unmoderated usability tests from KES 2,000. Live interviews and moderated tests are KES 3,500 — the same 45-minute session price. A 10-person live study is about KES 35,000.
Survey
Ask many people the same questions. Best when you need patterns at scale, not a live conversation.
Starting from
KES 500 / response
50 consumer responses typically about KES 40,000
- Screened Kenyan panel, verified completions
- Use Typeform, Google Forms or SurveyMonkey
- Works for 50 or 100 responses
- We pay the respondent in KES
Most popular
Video interview
Talk to Kenyan users. Best when you need stories, motivations and the “why” behind behaviour.
Typical 45-minute session
KES 3,500 / participant
10 consumer interviews about KES 35,000, incentives included
- Matched on M-Pesa use, SME ownership, location
- Screening, scheduling and reminders
- No-shows replaced at no extra recruitment fee
- Use Google Meet, Zoom or Teams
Usability test
Watch Kenyan users move through your product. Best when you need to see where an app, checkout or prototype breaks.
Unmoderated
KES 2,000 / participant
8 tests on their own time typically about KES 16,000
Moderated live test KES 3,500 / participant · same as an interview
- Unmoderated tasks, or a live moderated session
- Figma, staging link or live product
- Screening and replacements included
- Incentive included
Live interviews and moderated tests cost the same because the work is the same: screen, schedule, sit with someone for 45 minutes, replace them if they don’t show. Unmoderated tests are lower because there is no live call. Quotes rise with session length and harder audiences. You see the estimate before you pay.
For participants
Get paid for user research that matches real Kenyan life.
Join the Afritesting panel, take part in video interviews, usability tests and surveys that match your experience, and get paid in KES via M-Pesa, bank or Fingo Pay. No fake surveys. No endless qualification loops.
Paid for your time
Payouts in Kenyan shillings after you complete a study — M-Pesa, bank transfer or Fingo Pay.
Real product research
Studies from teams building for Kenyan markets. Not survey mills or fake focus groups.
Matched to you
We invite you when your location, work and behaviours actually fit the brief.
Questions
Good research starts with good participants.
How quickly can you recruit participants in Kenya?
For common Kenyan consumer and professional profiles, the target is to begin matching within 48 hours. Highly specialized audiences may take longer.
What user research methods does Afritesting support?
Afritesting recruits for video interviews, usability tests and surveys. Use Google Meet, Zoom, Teams, Figma prototypes or any research tool you already use.
Can I bring my own interview tool?
Yes. Use Google Meet, Zoom, Teams, Figma prototypes or any research tool you already use. Afritesting focuses first on recruitment, screening and coordination.
What if a participant is not actually qualified?
Screeners, ID review and ops checks help identify poor matches. During the early service, invalid participants can be replaced at no additional recruitment fee.
Do you only recruit in Kenya?
Kenya is the starting market so we can build a deep, high-quality participant network before expanding into additional African markets. We recruit in Nairobi, Mombasa, Kisumu and across Kenya.
How do participants get paid?
Completed studies are paid in Kenyan shillings via M-Pesa, bank transfer or Fingo Pay. You get invited when a study matches your real location, work and behaviours — not fake surveys or endless qualification loops.
Who can join the Afritesting research panel?
Anyone in Kenya with real lived or work experience can apply — consumers, professionals and business owners. Complete a profile, verify your phone, and get invited when a study matches you.
Who do you need to talk to in Kenya?
Tell us your target audience and research goal. We'll help you find verified participants who actually match it — or join the panel if you want to take part.