Watch the task

Usability testing in Kenya: the phone, the bundle, and the task

A usability test that passes on a MacBook and office wifi has not been run in Kenya. The failures that matter happen on a mid-range Android, a Safaricom or Airtel bundle, and a step that leaves your interface for M-Pesa, an OTP, or the camera.

You are not testing whether the file looks modern. You are testing whether a specific person can finish one job without you rescuing them. In Kenya that job is often “pay”, “send”, “prove who I am”, or “find the till number”, done while the network is ordinary rather than kind.

Afritesting recruits the people and the phones. You bring the Figma link, the staging build, or the production task, and you watch. We do not moderate. For a common consumer profile, unmoderated tests start at KES 2,000 a person. A moderated 45-minute session is KES 3,500 — the same as an interview — because someone still has to be screened, booked and replaced if they do not show.

Grey boxes hide the only hard step.

If the prototype skips the M-Pesa prompt, the ID photo, or the “pending” state, you have tested the easy half. Put the ugly step in, even as a screenshot, or wait until a build can survive it.

What has to be true in the room.

Their handsetTecno, Infinix, Samsung A-series and similar. Storage almost full. Font size already enlarged. A lab phone deletes the finding.
Their bundleNot office wifi. If your app is heavy, you will see them hesitate before a download. That hesitation is the result.
One job“Sign up, explore, and tell us what you think” is three studies. Pick the step you are afraid of.
The handoffSTK push, Paybill, OTP, a photo of an ID in daylight. If it happens outside your UI, it is still your usability.
Shared attentionSomeone reading a Kiswahili label out loud, or passing the phone to a neighbour. Do not scold it. Note who the product is actually for.
A way backPending, failed, reversed. The recovery screen is where Kenyan payment products are judged.

Moderate until the task can survive alone.

Moderated live test

You need to see the stall

KES 3,500 / participant

Same price as a 45-minute interview, because the work is the same: screen, schedule, sit with them, replace a no-show. Use it when the flow hits M-Pesa, an OTP, a camera, or a prototype that still lies.

Join on their phone. Your laptop recording of a mirrored desktop is a different device.

Unmoderated

The task is short and stable

KES 2,000 / participant

They do it on their own time. Eight tests are typically about KES 16,000, incentive included. Use it to compare two labels or confirm a fix. Do not use it to discover why a payment felt unsafe — you will get a shrug and a dropped recording.

If the build needs you to explain “ignore that error”, it is not ready to be unmoderated.

Give them a situation, not a button name.

“Tap Pay” tells them the answer. A situation does not. Four that usually earn the session:

  1. You need to send KES 500 to a relative who will cash it out today. Show me how you would start, and stop when you would be nervous to continue.
  2. The payment has said “pending” for ten minutes. The shop is waiting. What do you do inside the app, and what do you do outside it?
  3. You have forgotten the PIN. Recover access without asking me what to tap.
  4. The boda rider has a till number written on the bike. Pay it. Talk while you look for where that number goes.

Recruit people who have done a cousin of the task in the last month, on the phone they will use in the test. Staff who work on payments will perform the happy path and teach you nothing. If the product is a wallet or a loan, pair this with the audience cuts in fintech user research — “has M-Pesa” is not a usability sample.

Five moderated sessions on one flow will show the breaks. They will not tell you whether the market wants the product. That is a research plan, or a later survey, not a longer usability day. For why a global testing tool’s Kenya seats miss this, see recruiting for product research.

Fielding the test.

How much does usability testing in Kenya cost?

Unmoderated tests start at KES 2,000 per participant. Eight tests are typically about KES 16,000. A moderated live test is KES 3,500 per participant for a typical 45-minute consumer session, the same as a video interview, because the recruitment and scheduling work is the same. Incentives are included. Harder audiences cost more, and you see the quote first.

Should Kenyan usability tests be moderated or unmoderated?

Moderate the first tests, and anything that leaves your product for M-Pesa, an OTP, or a photo of an ID. Unmoderated is for a short, stable task you can score without watching the network fail in real time.

Can participants use their own phones?

They should. A test on a lab iPhone or office wifi hides the Tecno or Samsung A-series, the bundle, and the notification shade your users actually have. Ask them to join the call from that phone.

Do you need a finished app to run a usability test?

No. A Figma prototype is enough for labels, order and comprehension. It is not enough for the M-Pesa handoff, camera permissions, or what happens when data drops. Test those on a build, even a rough one.

Around the test.

Which flow are you afraid of?

Name the task, the phone and whether you need to watch live. We’ll find the participants and price the study before you pay.